HOW THE HERSHEY COMPANY TRANSFORMED ITS GLOBAL RECOGNITION STRATEGY
Recorded on March 16th
With 20,000 employees in 17 countries, The Hershey Company is a powerful consumer brand driven by a multigenerational, global workforce. So how does the company whose mission is to bring goodness to the world empower such a diverse employee base?
The answer lies in their culture of recognition. Join us as we discuss how The Hershey Company built a successful programme that is global, yet locally relevant, and unites employees with a single set of culture values. Cesar Villa, Director of Compensation Global Functions at The Hershey Company, will talk about programme execution and the impressive results to date.
You will learn:
- Tips for engaging employees to support programme adoption
- How to create a communications campaign that drives viral awareness
- Tactics for socialising early and gaining senior-level buy-in