Modern Recruiting Starts with a Story

May 13, 2019 Lauren Brown

2-minute read

“Those very human stories are what we see again and again set great companies apart from their competitors when it comes to recruiting,” says Kathryn Minshew, co-founder of The Muse, in the latest episode of Workhuman® Radio (you can click the player above to listen to the full 25-minute episode).

A breakout session speaker at Workhuman Live, Kathryn is also co-author of “The New Rules of Work”, a playbook for the ever-changing workplace, along with her business partner Alex Cavoulacos. Their company, The Muse, is a career platform used by about 75 million people each year to research companies and careers. And more than that, it’s an outlet for businesses to really tell their brand story and an employee-centric community where dialogue between job seekers and employers is built around guidance and connection. And let’s face it, in today’s job market, businesses have to stand out with a compelling vision of their culture to attract and keep the right talent.

What’s refreshing about Kathryn is that she saw the need for something – and she created it. Frustrated by job search platforms that didn’t feel like they reflected the reality of today’s workplace, she wanted to create a more diverse and inclusive version of the future of work.

She says a lot of good stuff in this episode, but here are my three favorite quotes:

  1. “I’m a big believer in storytelling because people will forget stats, they’ll forget a bulleted list of your benefits or reasons to come work for your company. But if you tell them a great story about someone who joined your organization and grew and developed over time … that sort of stuff stays with you.”
  2. “If you’re not participating in the stories you’re telling about your brand and your company, other people are doing it for you.”
  3. “Working human, to me, is being able to bring your whole self to work and being part of an organization that designs experiences, processes, and policies with actual living, breathing, human people in mind and not robots.”

How’s that for a little Monday musing? For more on The Muse or Kathryn, visit themuse.com or Tweet at @kmin – she loves fielding questions about talent, HR, and The Muse.

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About the Author

Lauren Brown

Lauren Brown is the senior copywriter at Workhuman, writing everything from emails and landing pages to all the signage at Workhuman Live. In her free time, she writes novels, shops vintage, and throws epic dinner parties.

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