The Data Behind Trust

June 19, 2019 Jesse Harriott

Without trust, your business will fail. Here are some key data points – from both Workhuman and third-party sources – to validate and quantify the necessity of trust in today’s competitive marketplace. 

  • A 2019 study of trust found communication around company values is the second most important topic to building employer trust.
  • High-trust companies earn customer satisfaction ratings that are 2.8 to 3.2 points higher than competitors.
  • Employees who trust their employers are more likely to advocate on behalf of their employer (78%), stay loyal to their employer (74%), be engaged and live the organization’s values (71%), and be strongly committed to their jobs and the customers they serve (83%).

 

Workhuman data says:

  • Employees who trust senior leaders are nearly 2 times as likely to be engaged as those who do not trust senior leaders.
  • 82% of employees who trust their leader also love their job. (Workhuman Analytics & Research Institute)

 

Learn more on the Workhuman blog:

  • Paul J. Zak, founding director of the Center for Neuroeconomics Studies at Claremont, goes through the key building blocks to build a culture of trust. For example, one block is being vulnerable. His research finds that trust is built when leaders are honest and vulnerable with their teams and let their imperfections show.
  • In one of the most popular Workhuman blog posts by consultant and author Jason Lauritsen, he discusses the relationship between an employee and the organization. He believes the most effective organizations recognize they are in a relationship with their employees (versus a contract), and they behave accordingly. These organizations design and reinforce a work experience that honors and satisfies the employee’s relationship needs, including trust.

About the Author

Jesse Harriott

Jesse Harriott is the global head of analytics at Workhuman and executive director of the Workhuman Analytics & Research Institute (WARI).

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